How To Structure Your Programs For Success

Its a fact that all the Top School Owners teach using a Rotating Curriculum, they also earn between 3-10 times more than the averege School Owner because they offer several programs that members can upgrade to.

This has proven itself to be one of the most crucial elements to their success.  It ensures they attract and keep more students by offering an exciting, varied multi style curriculum.

Here’s how you can create your own programs like all Six Figure Income School Owners.

Think of your martial arts programs as a range of cars; lets use BMW as an example. BMW have several ranges available but perhaps their most well known are the 3, 5 and 7 series models.

The higher the number series you go the more expensive, the bigger the car, the more features and extras, a 7 series would also be classed as much more prestigious and more of a status symbol than say a 3 series.

Now imagine if the 3, 5 and 7 series where the same price and offered exactly the same extras There would probably be a lot more 7 series being driven around, this would automatically decrease the perception of this series and people wouldnt value it in the same way, and less people would probably want one as a result.

Lets take a look at the differences between the 3 and 5 series:


“Lights on” warning
Air conditioning – manual
Armrest, front
Check Control warning system
Cupholders in the instrument panel above the glove compartment
Door sill finishers with BMW designation
Electric front and rear windows with one touch function
Headrests at the rear – outer two height adjustable and removable. Centre headrest foldable and removable
Interior trim – Matt Titanium
On-board computer
Radio/audio – AUX input point for auxiliary playing devices (eg Apple iPod)
Radio/audio – BMW Professional radio with CD drive
Radio/audio – Loudspeaker system with six speakers
Smoker package
Start/Stop button
Steering wheel – Leather steering wheel
Steering wheel – Steering column adjustment, manual, for reach and height
Sun visors
Toolkit located in luggage compartment
Upholstery – Cloth ‘Fluid’
Visible VIN
Warning triangle and first-aid kit


Air conditioning – automatic
Armrest, front
Car/key memory
Central air outlet, rear
Centre armrest at the rear
Check Control warning system
Control Display (iDrive) with 6.5 inch colour display screen
Controller on centre console
Courtesy lights with automatic function and soft on/off dimming
Cruise control, programmable
Cup holders front and rear
Glove compartment, illuminated and lockable
Headlight range control, automatic
Interior trim – Titanium II Dark
Luggage compartment release button in driver’s A-pillar
On-board computer
Outside temperature display
Radio/audio – BMW Business radio with single CD player
Radio/audio – CD preparation for six-disc CD changer in glove box
Reading lights front and rear
Seats/seat comfort – Standard seats for driver and passenger with partly electric adjustment (backrest angle and seat height)
Smoker package
Start/Stop button
Steering column adjustment, manual (if fully electric seat adjustment is specified steering column adjustment reverts to fully electric)
Steering wheel – Leather three-spoke steering wheel with Multi-function buttons
Sun visors with vanity mirrors
Upholstery – Linea cloth
Window lifts, electric, incl open/close fingertip control

We can see that just with the interior the 5 series offers a good 8-10 extra features and lots of upgraded/better features than the 3 series, add to this the look and prestigious that goes with the 5 series over the 3 and thats why someone would want to purchase this model over the 3 series or indeed upgrade from a 3 series to a 5 series.

Now all you need to do is structure your programs with this concept in mind.What are your 3, 5 and 7 series programs?

The more you offer in each program the more you should charge, people expect this!

Also give people a visual reason or status element to join then next program by offering a different coloured uniform or maybe a different badge.

By offering different programs you are increasing student service by offering more choices and catering more for peoples wants i.e. weapons training.

By also introducing different programmes you will help people to commitment to achieving the goal or qualification such as Black Belt and as a consequence help you students become more successful which after all is our most important role.

If you want a proven system and easy step by step blueprint to follow showing you exactly how to triple your income and create your own SIX Figure Income – Curriculum Pro will give you everything you need.

Curriculum Pro

Its a fact all top school owners teach mixed/multi style curriculums and have several upgrade programs in place which ensures they get well paid and keep students for years.  Lee shares his complete teaching system which enabled him to generate over $60k a month!

Learn more



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By | 2011-11-25T10:31:20+00:00 |Martial Arts Business|0 Comments