Identify the characteristics and activities of your most profitable customers. Look for other non-competing businesses already reaching them. Then devise a way to set up some joint promotions. This proven strategy produces dramatic results — for very little expense.For example, I once saw a clever joint promotion by a health club and a gourmet restaurant. Both catered to young professionals and business executives in the same town. The restaurant’s menu included several special dishes recommended by the health club’s nutritionist. It also distributed discount membership coupons for the club. Even their advertising mentioned the affiliation — to attract health conscious customers who often avoid food prepared in gourmet restaurants. The health club’s monthly newsletters included a reprint of the restaurant’s healthy new menu items recommended by the club’s nutritionist. They also distributed the restaurant’s discount coupons to their members.
Business To Business Marketing
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